JD Sports CEO: American Retail Buyers Have Been Acting Like “Order Takers”

JD Group CEO Régis Schultz described American retail buying culture as "lazy" and said retailers need a point of view to survive instead of having brands dictate their buys. JD is on a major expansion run in the U.S. after acquiring Finish Line, Shoe Palace, DTLR, and Hibbett.

Published: February 24, 2026By Tiffany Montgomery

JD Group CEO Régis Schultz at the NRF Big Show. Photo by SESO.

Since entering the U.S. market in 2018, JD Sports has transformed from a newcomer into a $6 billion player in the region by acquiring Finish Line, Hibbett Sports, Shoe Palace, and DTLR.

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Posted in: Executive Edition

Tagged with: JD Sports, NRF