K2-MDV CEO John Colonna on Structural Changes, New Company Name, and More

K2-MDV Holdings announced this week that the company is merging the two divisions, which previously operated separately, under one umbrella now called Elevate Outdoor Collective. John Colonna tells us what this means for the company, including new hires, operational changes and more.
Published: February 13, 2022

K2-MDV Holdings announced this week that the company is merging the two divisions, which previously operated separately, under one umbrella now called Elevate Outdoor Collective.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series