Elevate Outdoor Collective Sells Madshus, Names Fredrik Kjellberg as Group CMO
Elevate Outdoor Collective is selling Madshus to ConsilTech under new ownership with deep ski industry roots, while promoting…
News August 6, 2026
Latest In: Elevate Outdoor Collective
Elevate Outdoor Collective CEO Josee Larocque Reflects on 2025, Looks Ahead to 2026
Josee Larocque runs the parent company of K2, Ride, Volkl, Marker, Dalbello, Line Skis, BCA, Madshus, Atlas and…
News December 11, 2025
Save the Date for SESO Webinar on Market Uncertainty
An expert panel of brand and retail executives will discuss how they are navigating an unpredictable 2025, what…
News June 30, 2025
Elevate Outdoor Collective Announces CEO Switch – John Colonna to Depart, Josee Larocque Named CEO
In a surprise change in leadership, Elevate said former CEO John Colonna is leaving the company to pursue…
News October 2, 2024Elevate Outdoor Collective Launches Collective Progress Initiative
EOC commits to net-zero emissions by 2050.
Press Releases February 14, 2024
Elevate Outdoor Collective Announces Josee Larocque as New Chief Operations OfficerÂ
Effective immediately, Larocque will lead the Global Operations function from manufacturing to distribution.
Press Releases February 27, 2023
Elevate Outdoor Collective Names New Global CMO from Converse
Prior to joining EOC, Roy served as Vice President, Global Energy Brand Marketing at Converse.
Press Releases December 13, 2022
Elevate Outdoor Collective Announces New Global Sales Structure
The change will move the current sales structure from a fragmented regional one to a single team in…
Press Releases July 13, 2022
Elevate Outdoor Collective Hires Peter Stolz as Global VP of Design/Creative Director
Stolz’s hire comes at a pivotal point for the organization after the recent rebranding for all K2 Sports…
Press Releases February 25, 2022
