Key Surf Specialty Accounts on Licensing Changes, Holiday Results

SESO followed up with 11 key specialty accounts to ask about holiday results, including what brands and categories sold well. We also asked stores how they plan to fill any spring inventory gaps given the licensing changes.
Published: January 24, 2025

At Surf Expo, there seemed to be two hot topics when it came to specialty retail: How holiday turned out, and how stores planned to adjust assortments given the news that Billabong, RVCA, and Volcom would not be shipping full orders for Spring ’25 due to licensing changes.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series