Liberated CEO Explains Company’s Downward Spiral

In bankruptcy court documents, Todd Hymel outlines what went wrong at Liberated Brands, the former licensee for Volcom, Billabong and RVCA. It’s a story of ambitious and risky growth plans, operational challenges, and an unexpected reversal in consumer demand.
Published: February 3, 2025

In an affidavit filed in bankruptcy court Monday, Liberated Brands CEO Todd Hymel outlined the series of economic factors, general retail conditions, and internal decisions that led to the company’s financial downfall.

THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.

If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series