Nike Revenue Declines in Every Channel and Region

Incoming CEO Elliott Hill will have his work cut out for him after Nike underperformed for back-to-school and Spring '25 wholesale orders came in light.
Published: October 1, 2024

Nike’s struggles continued in its fiscal first quarter ended Aug. 31, with revenue down in every region and channel as the company awaits the arrival of its new CEO who will be charged with developing plans to lead the company forward after several difficult years.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series