On Running Co-CEOs Reflect on 2024, Chart Course for 2025

The Swiss footwear brand doubled its brand awareness in the U.S. in 2024 and aims to be the No. 1 specialty run shoe in the country.
Published: January 14, 2025

After a massively successful year, On Running is on course to double its sales from 2023 to 2026 and it’s aiming to be the No. 1 run specialty shoe in the U.S., according to co-CEOs Marc Mauer and Martin Hoffman, who were interviewed onstage at ICR Conference in Orlando on Monday.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series