Pacsun CEO on the Retailer’s Resurgence and Ambitious Growth Plans

Pacsun's embrace of live streaming on social channels and other digital strategies is propelling growth online and in stores, according to CEO Brieane Olson.
Published: January 27, 2025

Pacsun’s digital-first pivot and focus on younger consumers has led to big growth, including plans to add 100 stores in the next three years.

THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.

If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series