Latest Executive Edition

Campaign imagery courtesy of Volcom

Volcom Extends Reach with #ThisFirst Campaign

Volcom is using highly sophisticated methods to target new consumer segments in a bid to accomplish what many…

Executive Edition June 19, 2017
Default Image

More Details About Nike Restructuring

We followed up with Nike to find out more, including what the new strategy means for Nike Action…

Executive Edition June 16, 2017
File photo courtesy of Journeys

Journeys Executive Debunks "A" Mall Traffic Myth

Robert Dennis also throws cold water on Foot Locker's claim that retro athletic is fading

Executive Edition June 14, 2017
A Tony Hawk T-shirt at Kohl's - Photo courtesy of Kohl's

New Plans for the Tony Hawk Brand in U.S.

The brand's relationship with Kohl's is changing, and owner Cherokee has developed a new distribution strategy

Executive Edition June 13, 2017
File phtoo courtesy of Dick's Sporting Goods

Dick's Moving Aggressively into Private Brands

Dick's may be one of the last major sporting goods players standing, but it is not taking anything…

Executive Edition June 12, 2017
File photo courtesy of Macy's

Macy's to Change Merchandise Vision

Macy's, a large industry customer, is changing its product strategy and totally rethinking where growth will come from…

Executive Edition June 10, 2017
Sydney Harbor

Lessons Learned from the Amazon Wars

Amazon has become the single biggest shopping channel for surf industry goods in the U.S., and the online…

Executive Edition June 7, 2017
Evo CEO and Owner Bryce Phillips - Photo by Adrian Busse

SES Podcast: Is evo a Future Model for Retail?

Evo has a huge online business, and is opening showcase, experiential stores in key markets. For anyone feeling…

Executive Edition June 2, 2017
SES file photo

Zumiez Delivers in Tough Market

Details about Zumiez's Q1 performance and store opening plans for 2017

Executive Edition June 1, 2017
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series