Latest Executive Edition

Orange 21 CEO Michael Marckx. Photo courtesy of Orange 21.

New Spy Optic CEO on new strategy, competitors, plans

Michael Marckx tells us about the revamped Spy strategy, plans for the brand including a core-only line, and…

Executive Edition May 13, 2013
Ocean Minded: Trevor Wessman

Ocean Minded taps into Crocs

We talk to the new Ocean Minded GM about the brand's new product strategy, how the brand is…

Executive Edition May 13, 2013
Clark Gundlach. Shop-eat-surf file photo.

Clark Gundlach on new Quiksilver role

An interview with the new Quiksilver GM of Winter Sports about why he made the leap to Quiksilver,…

Executive Edition May 13, 2013
Volcom CEO Richard Woolcott

Volcom smells opportunity; big investment planned

Volcom plans to utilize its strong balance sheet and stabile market position to aggressively grow its business while…

Executive Edition May 13, 2013
Reef President Jim Gerson

Core Careers: Reef President Jim Gerson

Today in our Core Career series, we find out how Reef President Jim Gerson's career path moved from…

Executive Edition May 13, 2013
Patagonia VP of Marketing Rob BonDurant

Patagonia up close – growth rates, retail plans, surf

A talk with VP of Marketing Rob BonDurant about Patagonia's annual growth rate, its successful women’s business, its…

Executive Edition May 13, 2013
Smith Optics President Ned Post and Eric Carlson

Smith execs on snow season, new goggle, sunglass moves

Ned Post and Eric Carlson on the snow season, the surprising way they planned the '12 winter business,…

Executive Edition May 13, 2013
Kelly Slater being interviewed at the recent premiere of his new movie.

Slater salary, executive bonuses and other Quik news

Editor's note: I asked former KeyBanc Capital Markets stock analyst Brandon Ferro, who is familiar with the ways…

Executive Edition May 13, 2013
Billy Stade at his new store at South Coast Plaza. Photo by Shop-eat-surf.

Billy Stade on his new store, the past, what's next

Billy Stade, creator of The Closet, is in business again with an upscale new store at South Coast…

Executive Edition May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series