Latest Executive Edition
RAEN Opening Office in Orange County, Evolves Marketing Strategy and Other News
SES spoke with RAEN CMO Scott Bowers about the new company office opening on the former Hurley campus,…
Executive Edition April 18, 2022
Reef Ramps Up Growth Post VF
After seven years of flat sales, the new team's revamped product strategy and entrepreneurial approach to running the…
Executive Edition April 13, 2022
African Surf Brand Mami Wata Debuts in U.S. With Premium Accounts
We talk with owners Nick Dutton and Selema Masekela about the brand’s founding, distribution plan, U.S. expansion and…
Executive Edition April 8, 2022
Shelta’s Booming Demand Creates a Crossroads for the Brand
Fisherman, hunters, watermen and sailors around the country have embraced Shelta because of its patented no-flop brim. Owners…
Executive Edition April 6, 2022
Vuori CEO on Swim and International Expansion
A talk with Joe Kudla about the brand’s launch of women’s swim, the international push, and how Vuori…
Executive Edition April 4, 2022
John Florence and Pat O’Connell on Florence Marine X’s First Full Line
An interview with the Florence Marine X leadership about the brand's intriguing membership model, the most successful products…
Executive Edition April 1, 2022
Moody’s VP Explains Boardriders’ Credit Rating Downgrade
Moody's also notes positive trends in the business that lead to one metric being upgraded.
Executive Edition March 30, 2022
So Cal Swim Brand with Aquatic Roots Expands into Surf
Jolyn believes there is a white space between the more fashion-oriented Roxy and Billabong’s of the world, and…
Executive Edition March 28, 2022
Rip Curl Owner Open to Acquiring Other Brands
Plus, lots of details and numbers about Rip Curl's business in the first six months of its fiscal…
Executive Edition March 25, 2022
