Roxy Swim Evolves Under Licensee, Retailers Comment on New Lines

How the Roxy Swim line has changed and what some specialty retailers who have a big swim business think of the evolution.
Published: September 26, 2024

Roxy Swim under new licensee The Levy Group showed its Summer ’25 line at Surf Expo September, a year after the sale of the Roxy brand to Authentic Brands Group.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series