Salt Life President Jeff Stillwell Details Salt Life’s Sad Saga – “We Were Collateral Damage”

The growing and profitable brand was just sold in bankruptcy court and will transform into a licensing model, with approximately 250 jobs lost. In an exclusive interview, former President Jeff Stillwell details what went wrong and what the past year has been like as parent company Delta Apparel spiraled downward.

Published: September 30, 2024By Tiffany Montgomery

Editor’s note: Read our companion piece, an interview with Iconix International SVP Ryan Sainsott about the go forward strategy for Salt Life as it moves to a licensing model.

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Posted in: Executive Edition

Tagged with: bankruptcy, Delta Apparel, Financial News, Salt Life