Sector 9 Founders Buy Back Brand, Plan Fresh Approach

“It was an easy decision for all of us,” said President Steve Lake in an exclusive interview with SES. "We pulled our money together and made it happen. Now we get to hit the reset button, and we get to do it the way we want to do it."
Published: October 24, 2024

Steve Lake and the other founders of Sector 9 have done something many other industry leaders dream about – buying back the brands they sold to larger corporations that in some cases, took their brands in undesirable directions.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series