Sendero Provisions Taps Industry Expertise as it Carries Out Growth Plans

The Waco, Texas-based brand with both men's and women's lines brought on execs from Brixton and Vans to bolster the team as it charts a path of 100% year-over-year growth since 2018. 
Published: April 8, 2024

Sendero Provisions Co. founder and CEO Hunter Harlow went on a West Coast tour of legacy surf shops and industry pacesetters in February.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series