Adidas and Nike Trim Wholesale and Skate Shops Object

Adidas wants to "win with the winners," CEO Kasper Rorsted said when explaining the wholesale strategy last week on an earnings call.
Published: November 16, 2020

Both Nike and Adidas are trimming their wholesale accounts to focus on their direct to consumer businesses and strategic wholesale partners.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series