Surf Industry Executives Review 2024, Share Outlook for 2025

We asked leaders at Vissla, Roark, Salty Crew, Authentic Brands Group, Outerknown, Malvados Sandals, Jetty, L Space, Free Fly and Rip Curl about their thoughts on 2024 and their outlook for 2025.
Published: December 23, 2024

2024 was a tough year for many in the surf and active lifestyle industry as companies grappled with extra inventory, the post-COVID slowdown, challenging retail comps, and the continuing fallout – including lots of discounting from the sale of the Boardriders brands to Authentic Brands Group.

THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.

If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series