The Pass Sales Surprise for Vail Resorts

The type of customer that helped Vail beat pass sales expectations surprised the company and could bode well for the future.
Published: December 11, 2020

Business continues to be very challenging for Vail Resorts, the snow industry’s largest resort customer, due to the COVID-19 crisis. However, there are some bright spots, particularly with pass sales and the number of new customers buying them.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series