Vail Resorts Season Pass Units Fall 12% Ahead of Winter After Weak Snow Year
Vail Resorts reports season pass sales heading into the coming winter, where the declines are concentrated and how…
News September 29, 2026
Latest In: Vail Resorts
Vail Resorts Unveils New “Epic Experience” Strategy, Says Pass and Acquisitions Were “Not the End Goal”
Vail Resorts is rolling out a multi-year guest experience overhaul called "Epic Experience," investing in food, private lessons,…
News July 15, 2026
Vail Resorts: Skier Visits Decline 14.9% Due to Record Warmth, Low Snowfall
Skier visits to the Rockies declined 25% in what Vail Resorts CEO Rob Katz described as one of…
News April 23, 2026
Vail Resorts Reports 20% Skier Visit Decline Due to Lack of Snow in the West
“We experienced one of the worst early season snowfalls in the western U.S. in over 30 years," said…
News January 15, 2026
Vail Resorts CEO Kirsten Lynch Exits
Former CEO and Executive Chairperson Rob Katz will take the helm once more.
News May 27, 2025
Vail Resorts Grows Revenue, Profit in Labor-Disrupted Quarter
The ski resort chain is focused on improving guest and employee satisfaction in the wake of several labor…
News March 12, 2025
Skier Visits Nearly Flat at Vail Resorts
The company is also offering guests credits who visited Park City Mountain while patrollers were on strike.
News January 16, 2025
Vail Resorts and Ski Patrollers Reach Agreement
Vail Resorts reportedly agreed to the $2 wage increase sought by the the Park City Professional Ski Patrol…
News January 14, 2025
Patrollers on Strike at Vail Resorts’ Park City Mountain in Utah
Patrollers want a $2 hourly wage increase. Owner Vail Resorts say wage increases have already outpaced inflation.
News January 6, 2025
