The State of the Surf Industry: Vissla CEO Paul Naude on Consolidation, Surf Culture and the Path Forward

Naude criticized the impact of corporate outsiders on surf brands, emphasized that surf culture must drive industry decisions rather than the reverse, and outlined his optimistic vision for the next decade in a conversation with Surf Splendor podcast host David Lee Scales at the SIMA Super Summit.
Published: October 24, 2025

At the SIMA Super Summit, Vissla CEO Paul Naude addressed the seismic shifts reshaping the surf industry, from corporate consolidation to the licensing model transformation of heritage brands.

THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.

If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series