Vans In-Depth: Declines Improve But Still in Turnaround Mode

Parent company VF Corp. shared details about the green shoots in Vans' business and the challenges that remain. "Sustained turnarounds take time," VF CEO Bracken Darrell said on the company's third quarter earnings call.
Published: January 29, 2025

Vans continued to make progress in its turnaround with third quarter sales down 8% in constant currency year-over-year, a sequential improvement from the 11% decline in the second quarter.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series