Vuori CEO on Wholesale Strategy, 2024 Performance, and Raising Capital

We asked Kudla about Vuori’s direct retail strategy, if the brand plans to open more national wholesale partners such as Dick’s Sporting Goods, and what categories are resonating with consumers now that post pandemic life is returning to normal.
Published: December 19, 2024

Shop Eat Surf Outdoor followed up with Vuori CEO Joe Kudla to get an update on the brand’s strategy and performance given the recent news about the $825 million new investment in Vuori by private equity firms General Atlantic and Stripes.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series