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Journeys during back-to-school shopping season 2025.

The Retail Winners During a Back-to-School Shopping Trip

We visited a busy shopping center to observe retailers that were resonating with kids and teens, and those…

Executive Edition August 13, 2025
Pura Vida CEO Ryan Heuser

Pura Vida CEO Ryan Heuser Shares Go-Forward Strategy Under New Owner

The co-founder of Paul Frank has joined Pura Vida Bracelets and has plans to improve the brand's marketing,…

News August 12, 2025
Russ Towers Second Gear

How the Western North Carolina Outdoor Industry is Recovering Nearly a Year Post-Helene

Outdoor businesses such as Second Gear, Pirani, Wrong Way River Lodge & Cabins, and Asheville Wellness Tours are…

News August 11, 2025
Creatures of Leisure_Tail

The Leisure Collective Moves U.S. Distribution to Manhattan Beachwear

The CEO of The Leisure Collective, home to Creatures of Leisure, OTIS Eyewear, and other brands, explains the…

News August 8, 2025
Yeti and Merrell - Adobe

Wolverine Outperforms in Q2, While Yeti Posts Revenue Decline

Wolverine Worldwide posted strong revenue growth thanks to significant increases at Saucony and Merrell, while Yeti reported a…

News August 8, 2025
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Tariff Ripple Effects: Businesses Take Profitability Hit as Stressed Consumers Buy Less

The new tariffs and the continually shifting tariff landscape are taking a toll on consumers and businesses alike,…

News August 7, 2025
Duvin_ParkerBrown_BrandonScherr_SnowyLonsway_GarrettWatzka_AustinDuvall

Duvin Taps Surf Industry Vet Snowy Lonsway to Lead Sales

Fast growing Duvin, with its colorful, cheeky, and retro take on beachwear, just completed a capital raise that…

News August 6, 2025
Brooke Farris is the new Chief Marketing Officer of the World Surf League.

Brooke Farris Named WSL Chief Marketing Officer and President of North America

The former Rip Curl CEO returns to the WSL and will move to the United States to oversee…

News August 6, 2025
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Connecting with Consumers in Times of Turbulence

Three questions with veteran marketer Sarah Crockett, who has worked at a wide range of companies including Vans,…

News August 5, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series