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Columbia Launches Major Brand Marketing Refresh
The campaign is designed to offer something different than what Columbia executives characterize as stagnation within the outdoor…
News August 4, 2025
Db CMO Jonathan Weaver on How Latest Investment Will “Supercharge” the Brand
After LVMH took a minority stake last year, the Scandinavian bag brand secured additional investment from Norwegian soccer…
News August 4, 2025
Black Diamond’s Turnaround Appears to Take Hold, But Company Cautious on Second Half
"We feel quite good about the strength of our relationships with key retailers, our growth at big accounts,…
Executive Edition August 1, 2025
Columbia CEO Comments on Challenges and Downsizing in U.S., International Growth, and Tariff Turmoil
“Unfortunately, clarity with respect to U.S. trade policy has not materialized,” CEO Tim Boyle said. “This uncertainty overhangs…
Executive Edition August 1, 2025
The North Face, Timberland Drive Results at VF Corp, Vans’ Struggles Continue
CEO Bracken Darrell shared what’s fueling VF's turnaround efforts, detailed how TNF plans to double its apparel revenue,…
Executive Edition July 30, 2025
Turtle Fur Appoints Marketing Exec Erika Canfield to CEO Role
Canfield will lead the Vermont-based brand as it expands beyond winter gear into year-round lifestyle and performance accessories.
News July 30, 2025
How Retailers and Brands Can Maximize a Collaboration that Goes Viral
The director of research at Placer.ai recently examined the role of exclusivity in comparing product drops at Trader…
News July 30, 2025
Outerknown and Firewire CEO Dylan Slater on New Headquarters, Wholesale Growth, and Current Consumer Sentiment
In an interview with SESO, Slater discusses the strategic decision to consolidate Outerknown, Firewire, and Slater Designs operations…
Executive Edition July 29, 2025
Tillys Names Former Boardriders Americas President Nate Smith CEO
Smith garnered praise from colleagues for his leadership during the tumultuous Boardriders sale process. He now will lead…
News July 28, 2025
