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Jones Snowboards Makes Big Outerwear Hire
Jones is one of the hottest brands in snowboarding due to its prowess in splitboards and backcountry gear,…
News June 23, 2021
Surging Sales Continue in Surf and Skate Shops
According to ActionWatch, strong sales in the core channel are showing no signs of slowdown as shoppers continue…
News June 22, 2021
Salty Crew Expands Into Women’s
We talk to Tom Ruiz and Jared Lane about Salty Crew's move into the women's market, plus how…
Executive Edition June 21, 2021
IPD Aims To Go Back to Surf Industry’s Roots
Everything you need to know about the business strategy behind IPD, including why the industry veterans want to…
Executive Edition June 17, 2021
TOMS Modernizes its Core Alpargata Style with the Mallow
The Mallow is the first update to the brand’s key Alpargata style and illustrates TOMS' new brand strategy.
News June 17, 2021
Boardriders the Big Winner at New Dick’s OC Store
While many industry brands are featured, Boardriders is the big winner with several brand buildouts that go far…
Executive Edition June 16, 2021
How Patagonia’s Surf Division is Managing Surging Demand
We talk with Jason McCaffrey, who leads the surf division globally, about how they are managing the demand…
Executive Edition June 16, 2021
Volcom Creates Apparel Collection for Netflix’s “Outer Banks” Series
The teen adventure and romantic drama was a big hit when it debuted last year.
News June 15, 2021
K2’s John Colonna Receives Big Promotion
Colonna will now oversee the global presence of the K2 Skis, K2 Snowboards, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Full Tilt, Backcountry Access, Atlas Snow Shoe Co., Tubbs…
News June 14, 2021
