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New Columbia CMO on the Evolving Marketing Strategy
We talk to Pri Shumate, who previously worked for Hurley and the WSL, about her new role at…
Executive Edition September 15, 2022
Earth is Now Patagonia’s Only Shareholder
Patagonia Founder Yvon Chouinard has transferred ownership of the company to trusts and organizations that are fighting climate…
News September 14, 2022
Zumiez’s Grim Q2 Results and Outlook
We have details about what the important industry account is seeing with its customer base. To sum up:…
Executive Edition September 13, 2022
Firewire to Move Exclusively to Futures Fins Boxes
Firewire Surfboards, one of the largest premium surfboard manufacturers in the world, has decided to produce all its…
News September 12, 2022
Johnny Schillereff to Head USA Skateboarding
The founder of Element will take on the role of Chief Executive Officer and President of the organization,…
News September 9, 2022
Roark Expands into Women’s
We talk to CEO Ryan Hitzel and Women's Brand Manager Dayna Cottee about the strategy for the new…
Executive Edition September 6, 2022
La Jolla Group Adds Mountain Khakis to Platform
Mountain Khakis is an outdoor lifestyle brand. In addition to backend support, the La Jolla Group has made…
News September 6, 2022
Rough Q2 for Tilly’s as Inflation Bites
Important industry customer Tilly's is not immune to the slowdown in spending happening at some retailers that cater…
Executive Edition September 1, 2022
New Owner of The Mountaineer Guides Legacy Shop Into New Era
Charlie Wise snowshoes through dense balsam fir on the upper flank of 4,580-foot Wright Peak in New York’s…
News September 1, 2022
