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K2’s John Colonna Receives Big Promotion
Colonna will now oversee the global presence of the K2 Skis, K2 Snowboards, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Full Tilt, Backcountry Access, Atlas Snow Shoe Co., Tubbs…
News June 14, 2021
VF Corp. to Shut Down Eagle Creek Brand
Eagle Creek used to be headquartered in Carlsbad, but moved to Denver in 2019 along with many other…
News June 11, 2021
ROXY Launches New Campaign to Redefine “Cute”
ROXY launches a major new campaign to empower athletes and battle stereotypes.
News June 11, 2021
Rip Curl’s Neil Ridgway on Going Deep with the WSL
We asked Rip Curl's Chief Brand and Marketing Officer why Rip Curl is going deep with the WSL…
News June 10, 2021
NRF Ups Retail Sales Forecast – By A Lot
The reopening of the economy has accelerated much faster than most had believed possible, according to the National…
News June 9, 2021
RAEN Hires Heavy Hitter as CMO
Scott Bowers most recently worked at Smartwool but is best known - dare we say legendary - for…
News June 9, 2021
What’s Selling at Hansen’s
We also asked Co-Owner Josh Hansen about business trends so far in 2021, how inventory levels are holding…
Executive Edition June 8, 2021
Riding The Wave
Last February, high-end boat manufacturer Eddyline doubled its production space. Two weeks later, the world shut down. Eddyline…
News June 7, 2021
#SouthBoulderStrong
Just before 2:30 p.m. on Monday, March 22, 2021, members of the staff of Neptune Mountaineering working in…
News June 7, 2021
