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Longterm Thinking

With the ongoing global shut down due to the novel coronavirus pandemic, the adventure travel industry is in…

News March 23, 2020
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VF Draws Down Loan, Hawaii Urges Visitors to Stay Home, Other Coronavirus Updates

Plus, why some brands have had to cut off e-commerce sales as well.

News March 23, 2020
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Volcom Furloughs Majority of Staff

We are sad to report that the economic shock caused by the coronavirus caused Volcom to furlough 75%…

News March 21, 2020
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Brand Leaders Paint Grim Picture of Current Challenges

We talked to several industry CEOs this week to get an honest assessment of just how bad things…

Executive Edition March 20, 2020
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California Orders Residents to Stay Home

Tonight we are hearing of a few California-based companies in our space shutting down everything, including distribution centers.

News March 20, 2020
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Brands Create Programs to Help Independent Retailers

Several industry brands are coming up with innovative programs to help specialty retailers during this unprecedented time.

News March 19, 2020
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Wanderlust Embraces Instagram Stories to Drive Sales During Crisis

We are inspired by how Wanderlust Land & Sea in New Jersey is using social media and humor…

News March 19, 2020
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Update: Orange County Walks Back Strict Health Order

Orange County had to walk back a stringent new health order after it caused mass confusion in the…

News March 18, 2020
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Boardriders Sells Xcel Wetsuits

Details about the buyer and why Boardriders sold the well-regarded wetsuit brand.

News March 17, 2020
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series