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TOMS CEO on New Brand Strategy

Magnus Wedhammar, the former GM of Sanuk, shares how TOMS is planning to appeal to a younger customer…

Executive Edition April 6, 2021
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Snowboard Sales Boom This Season

We talk to brands, retailers, and NPD about the surprising snow sales trends that have developed this season.

Executive Edition April 5, 2021
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Grom Grows in Spite of the Pandemic

Grom CEO Mike Madlener opens up about the past year.

News April 1, 2021
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The Surfer’s Journal Media Model Stands the Test of Time

We spoke with Publisher Brendon Thomas about how business has taken off in the past five years, and…

News March 31, 2021
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REEF Launches Advocates of Capture Program

Influencers become an extension of the brand and content creators.

News March 30, 2021
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Tommy Bahama Parent Comments on Tourist Market Trends

The parent company of Tommy Bahama provided some interesting information into current sales trends that could apply to…

Executive Edition March 29, 2021
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On-Snow Demo Roundup

Rolling into the Beeler lot across the covered bridge at Colorado’s Copper Mountain Village off I-70, I was…

Gear March 26, 2021
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North Face President Steve Murray on Go-Forward Strategy

We spoke with Steve about how he ended up back at VF Corp., the changes he is making…

Executive Edition March 25, 2021
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Breaking Down Rip Curl’s Financial Results

Kathmandu provided lots of details about Rip Curl’s financials for the six months ended Jan. 31, including sales…

Executive Edition March 23, 2021
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series