The Latest
Filter by Topic
Filter by Type
How the Western North Carolina Outdoor Industry is Recovering Nearly a Year Post-Helene
Outdoor businesses such as Second Gear, Pirani, Wrong Way River Lodge & Cabins, and Asheville Wellness Tours are…
News August 11, 2025
The Leisure Collective Moves U.S. Distribution to Manhattan Beachwear
The CEO of The Leisure Collective, home to Creatures of Leisure, OTIS Eyewear, and other brands, explains the…
News August 8, 2025
Wolverine Outperforms in Q2, While Yeti Posts Revenue Decline
Wolverine Worldwide posted strong revenue growth thanks to significant increases at Saucony and Merrell, while Yeti reported a…
News August 8, 2025
Tariff Ripple Effects: Businesses Take Profitability Hit as Stressed Consumers Buy Less
The new tariffs and the continually shifting tariff landscape are taking a toll on consumers and businesses alike,…
News August 7, 2025
Duvin Taps Surf Industry Vet Snowy Lonsway to Lead Sales
Fast growing Duvin, with its colorful, cheeky, and retro take on beachwear, just completed a capital raise that…
News August 6, 2025
Brooke Farris Named WSL Chief Marketing Officer and President of North America
The former Rip Curl CEO returns to the WSL and will move to the United States to oversee…
News August 6, 2025
Connecting with Consumers in Times of Turbulence
Three questions with veteran marketer Sarah Crockett, who has worked at a wide range of companies including Vans,…
News August 5, 2025
Columbia Launches Major Brand Marketing Refresh
The campaign is designed to offer something different than what Columbia executives characterize as stagnation within the outdoor…
News August 4, 2025
Db CMO Jonathan Weaver on How Latest Investment Will “Supercharge” the Brand
After LVMH took a minority stake last year, the Scandinavian bag brand secured additional investment from Norwegian soccer…
News August 4, 2025
