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Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.

SESO asked Pat Tenore of Tenore, Ryan Hitzel of Roark, Evan Slater of Sun Bum, Candy Harris of…

News June 25, 2026
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As Top-Tier Malls Pull Ahead, the Bottom Tier Starts to Crack

A newly shuttered mall in Westminster, California, sits 20 miles from a thriving Irvine Spectrum Center on Orange…

News June 25, 2026
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Apple, WSL Launch New “Apple at Play” Series Spotlighting Surfer Tech

Apple and the WSL have launched a new Apple at Play series spotlighting how Championship Tour surfers use…

News June 24, 2026
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Lowa USA Names Brad Potts Director of Marketing as Lesley Christoph Retires After 26 Years

Potts will oversee brand strategy and U.S. marketing for Lowa as the brand expands its Salt Lake City…

News June 24, 2026
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Nike Names Pfizer Exec David Denton as Next CFO

Nike has tapped Pfizer finance chief David Denton as its next CFO, with Matthew Friend transitioning out by…

News June 23, 2026
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Hollister Launches Home and Dorm Collection at Target

Hollister, the California-inspired mall retailer that often draws inspiration from the surf industry, is entering the home and…

News June 23, 2026
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West Marine Sets June 26 Bid Deadline as Filing Details 59 Store Closures

A bankruptcy court has approved bidding procedures for West Marine's sale process, setting a June 26 bid deadline…

News June 23, 2026
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GSI Outdoors is Family-Owned Again. Now It Has a New CEO to Match.

Back under founders Don, Ian, and Kathy Scott's ownership, new CEO Shawn Hostetter talks about his outdoor roots,…

News June 23, 2026
Sorel OrangeBoot

Sorel Names Former Allbirds CEO Joe Vernachio President, Cory Long Exits

The former Allbirds CEO and Mountain Hardwear President returns to the Columbia Sportswear portfolio as Sorel works through…

News June 18, 2026
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series