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VF Corp. Confirms 400 Layoffs Across Several Brands and Regions

Update: The widespread workforce reduction, including 82 employees at Vans, is part of the company's efforts to return…

News April 30, 2025
BN3TH Rise in Comfort

BN3TH Expands Leadership Team, Pivots to College Athletics with New Marketing Campaign

BN3TH, which is carried in stores like Scheels, Palmetto Moon, and golf and surf shops, has hired a…

News April 29, 2025
Island Water Sports Pompano Beach, Florida

Island Water Sports Expands in South Florida

Co-owner Cheyne Cottrell shares why IWS is expanding even in an uncertain economy, how this store will be…

News April 29, 2025
Marty Mathiesen Wholesale GM at Outerknown, Firewire, Slater Deisgns

Oakley Veteran Marty Mathiesen Joins Outerknown, Firewire Surfboards, and Slater Designs

Mathiesen joins the company after 15 years at Oakley, where his relationships with retailers could help apparel brand…

News April 28, 2025
Sea to Summit Chris Sword Aaron Baker

Sea to Summit Appoints Chris Sword North America GM and Aaron Baker Senior Sales Director

Sword previously led teams at Dynafit/Salewa, PEARL iZUMi, and more, and Baker led sales at KEEN and Chrome…

News April 28, 2025
Jen Rainnie Malvados Mike Mojica Outdoor Element

Cancelled Orders, Paused Production, Lost Accounts: Small Businesses Navigate Trade Wars

Outdoor Element Co-Founder Mike Mojica and Malvados CEO Jen Rainnie share details about how new tariffs are impacting…

News April 28, 2025
Neil Fiske Black Diamond

Black Diamond President on Raising Prices, Tariffs Strategies, and Managing Through Turbulence

An interview with President Neil Fiske about the assumptions behind Black Diamond’s pricing strategy, how the brand is…

Executive Edition April 25, 2025
Hydro Flask

Osprey, Hydro Flask Parent Pulls Financial Plan Due to Tariffs

Trade policy uncertainty means the company can’t forecast or stick with long-term strategy, says Helen of Troy CEO…

News April 24, 2025
Liberated Brands Bankruptcy graphic

Sale of Liberated’s Australian and European Businesses Approved by Bankruptcy Court

SESO listened to the court hearing today and we have details about the buyers and sale price, if…

Executive Edition April 24, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series