The postings will be light today and tomorrow as I finish up some projects before heading to Cabo for the SIMA Surf Summit tomorrow.
Here’s a refresher of what brands are up for SIMA Image Awards.
OVERALL AWARDS
Breakthrough Brand of the Year
Criteria: Recognizing the small- to mid-size men’s or women’s brand that experienced breakthrough growth between January 1 and December 31, 2007. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $25 million.
Firewire Surfboards
Insight
MADA
Matix
Sanuk
Breakthrough Retailer of the Year
Criteria: Recognizing the specialty retailer with 15 U.S. brick and mortar doors or less that experienced growth in 2007. Consider the specialty retailer that had a breakthrough year in terms of sales and increased store recognition and appeal.
BC Surf & Sport, Ft. Lauderdale
K-5, Oceanside
Quiet Flight, Universal City Walk Orlando
Revolution, Camarillo
Surfside Sports, Costa Mesa
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MEN’S AWARDS
Men’s Marketing Campaign of the Year
Criteria: Awarded to the men’s apparel, footwear, wetsuit, hardgoods, accessory or media brand that produced the most creative marketing campaign between January 1 and December 31, 2007. Consider men’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials throughout January 1 and December 31, 2007.
Hurley’s “Essence of Surf” Campaign
Insight’s “ZOUP” Campaign
O’Neill’s “In It For Life” Campaign
Sanuk’s “This Is Not a Shoe” Campaign
Vestal’s “Time is What You Make of It” Campaign
Men’s Apparel Brand of the Year
Criteria: Awarded to the men’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and December 31, 2007.
Billabong
O’Neill
Quiksilver
RVCA
Volcom
Men’s Boardshort of the Year
Criteria: Awarded to the boardshort product that featured the most exciting design, appeal or innovation between January 1 and December 31, 2007.
Advantage by Hurley
Andy Irons Samuri Signature Series by Billabong
Foster Mod by Volcom
Hokus Pokus by Quiksilver
Lopez Freak by O’Neill
Men’s Retailer of the Year
Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the men’s category between January 1 and December 31, 2007.
Active Ride Shop, Southern California
Hansen’s Boardroom, Encinitas
Quiet Flight, Universal City Walk Orlando
Surf Ride, Solana Beach
Surfside Sports, Costa Mesa
WOMEN’S AWARDS
Women’s Marketing Campaign of the Year
Criteria: Awarded to the women’s apparel, swimwear, footwear, wetsuit, hardgoods, accessory and media brand that produced the most creative marketing campaign between January 1 and December 31, 2007. Consider women’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials throughout January 1 and December 31, 2007.
Billabong Juniors “Overload” Campaign
Hurley Girls “Young Contemporary” Campaign
Insight Girls “ZOUP” Campaign
Roxy “The Get Outside Tour”
Volcom Girls “The Only Constant is Change” Campaign
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Women’s Apparel Brand of the Year
Criteria: Awarded to the women’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and December 31, 2007.
Billabong Girls
Lucy Love
Matix
Roxy
Volcom Girls
Women’s Swim Brand of the Year
Criteria: Awarded to the women’s swim brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and December 31, 2007.
Billabong Girls
Hurley
L-Space
Roxy
Volcom
Women’s Retailer of the Year
Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the women’s category between January 1 and December 31, 2007.
Hansen’s Boardroom, Encinitas
Hotline, Virginia Beach
Huntington Surf & Sport, Bella Terra Center
Revolution, Camarillo/Newbury Park
Sun Diego, San Diego County
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PRODUCT AWARDS
Accessory Product of the Year
Criteria: Awarded to the accessory product at retail between January 1 and December 31, 2007 that featured the most exciting design, appeal or innovation. Accessory products such as watches, eyewear, bags, fins, etc. can be considered.
51-30 Watch by Nixon
7’6″ Triple Wheelie Board Bag by FCS
Dave Rastavich/Sea Shepherd Vector Keel Fin by Future Fins
Mutant Boot Series by O’Neill
Shane Dorian Kona Gold Signature Face Stick by Vertra
Environmental Product of the Year
Criteria: Awarded to the most exciting, appealing and/or innovative environmental surf product at retail between January 1 and December 31, 2007. Consider apparel, footwear, accessory, wetsuit, surfboard or any other surf-related product that was created to lessen the impact on the environment, whether through its manufacturing process, materials or usage of the product itself.
Clean Your Beach Tees by Roxy
ECO Fullsuit by Body Glove
Machado Classic Sandal by Reef
Sonic Recycler Boardshort by Billabong
Waterscript Creedlers Sandals by Volcom
Footwear Product of the Year
Criteria: Awarded to the footwear product at retail between January 1 and December 31, 2007 that featured the most exciting design, appeal or innovation.
B4BC Stash Sandal by Reef
Duke Aloha Shoe by Vans
Hiapo Sandal by OluKai
Landmark Series by DVS
Sidewalk Surfers by Sanuk
Surfboard Model of the Year
Criteria: Awarded to the surfboard model at retail between January 1 and December 31, 2007 that featured the most exciting design, appeal or innovation.
Channel Islands Biscuit
Firewire Direct Drive
…lost Speed Demon Series
Rusty EPS Range
Surftech Tuflite Laird 12’1″
Wetsuit of the Year
Criteria: Awarded to the wetsuit at retail between January 1 and December 31, 2007 that featured the most exciting design, appeal or innovation.
3/2 Vapor Fullsuit by Body Glove
E-Bomb Pro w/E3 by Rip Curl
Infiniti Drylock by Xcel
Psycho II by O’Neill
Revolution Hybrid Fullsuit by Billabong
The winners will be announced at an awards ceremony Friday.
