The raucous SIMA Image award ceremony was held on the beach last night at the SIMA Surf Summit in Cabo San Lucas. Here are the winners.
OVERALL AWARDS
Breakthrough Brand of the Year
Insight
Breakthrough Retailer of the Year
Surfside Sports
MEN’S AWARDS
Men’s Marketing Campaign of the Year
Insight
Men’s Apparel Brand of the Year
Dan Levine and Pat PM Tenore of RVCA
RVCA
Men’s Boardshort of the Year
Advantage by Hurley
Men’s Retailer of the Year
Active Ride Shop
WOMEN’S AWARDS
Women’s Marketing Campaign of the Year
Billabong Juniors “Overload” Campaign
Women’s Apparel Brand of the Year
Billabong Girls
Women’s Swim Brand of the Year
L*Space
Women’s Retailer of the Year
Sun Diego, San Diego County
PRODUCT AWARDS
Accessory Product of the Year
51-30 Watch by Nixon
Environmental Product of the Year
Sonic Recycler Boardshort by Billabong
Footwear Product of the Year
Sidewalk Surfers by Sanuk (right)
Surfboard Model of the Year
Channel Islands Biscuit
Wetsuit of the Year
Infiniti Drylock by Xcel
