Press Release:
INDUSTRY BOOT CAMP: AGENDA AND SPEAKERS ANNOUNCED
EARLY BIRD REGISTRATION DISCOUNT EXPIRES IN TWO DAYS ON WED., OCT. 20TH!
The Board Retailers Association (BRA) has partnered with the Surf Industry Manufacturers Association (SIMA) to host Industry Boot Camp, a two day educational program complete with seminars, speakers, candid discussions, and valuable networking time. You and your crew will not want to miss this first-ever two-day Industry Boot Camp. An Early Bird Registration discount is being offered this year, but there are only two days left to save, so sign up fast and before Wednesday, October 20th!
Opening Congress
Day 1- Tommy Knapp – “Entrepreneurship in the Surf Industry”
Day 2- Kevin Lyman – “Event Planning and Lessons Learned from the Warped Tour”
Day 1 Seminars – Sales/Production
• “Maximizing the Rep/Buyer Relationship” Panel
• “Collaborations: The Ins and Outs of Specialty Products” Case Study Panel
• “Sourcing Trends and Challenges”
• “Effective E-commerce Strategies” with Sage Island Marketing
• “Sustainability” with The Sustainability Collective
• “Supply Chain Technology” with Ikonic Tonic
Day 2 Seminars – Marketing
• “The Value of Print Advertising”
• “Event Marketing Rebirth” Panel
• “How to Launch a Product” Panel
• “Trademark and Copyright Primer” with Latham & Watkins
• “Mobile Marketing”
• “Social Media”
Each day will begin at 9:00 a.m. with an Opening Congress where retailers and manufacturers will gather together to hear from a keynote speaker. After the conclusion of the Opening Congress, attendees will have the opportunity to select three of the six seminars being offered each day. The first day of Industry Boot Camp will be focused on Sales & Production and will feature six seminar options, geared towards both retailers and manufacturers, on sustainability, e-commerce, supply chain technology, customer service and fast fashion. The second day of Industry Boot Camp will focus on Marketing and will include seminars on traditional media, social marketing, merchandising and brand strategy, trademark/legal and mobile technology. There will be two separate seminar rooms happening simultaneously on each day and Boot Camp attendees will have the opportunity to hand pick which seminars will benefit their business the most. The full agenda with seminars and speakers will be released shortly.
Deadline: Friday, October 29. 2010
Pricing: Cost includes breakfast, seminars, and lunch on both days.
BRA Members: $250 per person (Early Bird Registration is $200 per person if paid by October 20.)
Non-BRA Member: $500 per person (Early Bird Registration is $450 per person if paid by October 20.)
Space is limited and on a first-come-first serve basis, with first priority given to BRA Members.
QUESTIONS? Please contact BRA Executive Director Melissa Clary
