Oakley revenue exceeds $1 billion in 2010

Oakley continues its growth streak and reaches a revenue milestone.
Published: May 13, 2013

 

Luxottica, the parent company of Oakley, said this morning that Oakley net sales exceeded $1.1 billion in 2010.

 

It was Oakley’s fifth year of double-digit growth.

 

For 2011, Luxottica is forecasting Oakley revenue will grow 10%.

 

Major growth drivers include:

 

– expansion in India, China, Brazil and Europe

 

– the optical business, with TrueDigital techology launching in Europe and Asia-Pacific regions. Optical sales grew 15% in 2010.

 

– sunglasses, which are expected to grow double digits for both men and women

 

 

 

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series