The 8th annual SIMA Image Awards were held at the House of Blues in Anaheim, California, the first time the awards have been held in the U.S.
The goal: celebrate the surf industry’s most original work, and honor the brands that have most advanced surf culture.
A crowd of more than 700 was on hand, laughing at the jokes of emcees Chris Pastras and Sal Masekela and cheering for their favorites. Without the tequila and dinner rolls, it was a much calmer, yet festive evening than some of the previous Image Awards held in Cabo San Lucas.
Here is the complete list of winners, and photos from the night.
Winner – Men’s Marketing Campaign of the Year
Nixon’s “Impressions” Campaign
Nominees:
- …Lost’s “shitty & witty” Campaign
- Hurley’s “Phantom: True Performance” Campaign
- Nixon’s “Impressions” Campaign
- Rip Curl’s “MIRAGE: Like Wearing Nothing” Campaign
- Sanuk’s “Cut & Paste” Campaign
Winner – Accessory Product of the Year
Roc Nation Aviator by Skullcandy
Nominees:
- CERAMIC 51-30 by Nixon
- Cypher PS+ Heat Vest by Quiksilver
- Infiniti Drylock Boot by Xcel
- Roc Nation Aviator by Skullcandy
- SurfSkates by …Lost
Winner – Environmental Product of the Year
Green Foam Blanks by Green Foam
Nominees:
- Green Foam Blanks by Green Foam
- RASTA Project by Sanuk
- Recycled Boardshort Series by Billabong
- The Ugandal by Reef
- V.co-logical T-shirts with a Reduced Carbon Footprint by Volcom
Winner – Women’s Marketing Campaign of the Year
Insight’s “Repeat After Me: I Am Free” Campaign
Nominees:
- Billabong’s “Almost Famous” Campaign
- Insight’s “Repeat After Me: I Am Free” Campaign
- Nixon’s “Impressions” Campaign
- Roxy’s “Cynthia Rowley for ROXY” Campaign
- Volcom’s “Five Speed Fever” Campaign
Winner – Footwear Product of the Year
Yoga Mat Sandal by Sanuk
Nominees:
- Kia’i Trainer by OluKai
- Lucent Creedlers by Volcom
- Playa Negra by Reef
- Vans Surfsiders by Vans
- Yoga Mat Sandal by Sanuk
Winner – Surfboard Model of the Year
The Dumpster Diver by Channel Islands Surfboards
Nominees:
- Dwart by Rusty
- The Dominator by Firewire
- The Dumpster Diver by Channel Islands Surfboards
- Scorcher Series by …Lost
- SUP 12’6 Race by C4 Waterman
Winner – Women’s Retailer of the Year
Hansens Surfboards, Encinitas
Nominees:
- Hansens Surfboards, Encinitas
- Jack’s Girls, Huntington Beach
- Surf Diva Boutique, La Jolla
- Surf Ride
- Surfside Sports, Costa Mesa
Winner – Wetsuit of the Year
Infiniti Drylock by Xcel
Nominees:
- Cypher DS by Quiksilver
- E-Bomb Pro by Rip Curl
- Infiniti Drylock by Xcel
- Psycho RG8-Regenerate by O’Neill
- SGX Chest Zip by Billabong
Winner – Men’s Boardshort of the Year
Phantom by Hurley
Nominees:
- Cypher Brigg by Quiksilver
- Hyperfreak by O’Neill
- MIRAGE Boardshort by Rip Curl
- Phantom by Hurley
- PX1 by Billabong
Winner – Breakthrough Retailer of the Year
Hobie
Nominees:
- Brave New World
- Coastal Edge
- Farias Surf & Sport
- Hanger 94
- Hobie
Winner – Women’s Swim Brand of the Year
L*Space
Nominees:
- Billabong
- Hurley
- L*Space
- Vitamin A by Amahlia Stevens
- Volcom
Winner – Men’s Retailer of the Year
Jack’s Surboards, Huntington Beach
Nominees:
- 17th Street Surf Shop
- BC Surf & Sport, Fort Lauderdale
- Jack’s Surfboards, Huntington Beach
- Spyder Surf Shop, Pacific Coast Highway, Hermosa Beach
- Surfside Sports, Costa Mesa
Winner – Breakthrough Brand of the Year
OluKai
Nominees:
- ambsn
- Analog Clothing
- OluKai
- Quiksilver Waterman Collection
- Rusty
Winner – Women’s Apparel Brand of the Year
Billabong
Nominees:
- Billabong
- Insight
- O’Neill Girls
- Roxy
- Volcom
Winner – Men’s Apparel Brand of the Year
RVCA
Nominees:
- Billabong
- Hurley
- Quiksilver
- RVCA
- Volcom
