Press Release:
We at Break–> East, the NYC based men’s surf-inspired apparel brand, are so excited to invite you to our first ever pop-up shop at Chelsea Market.
For the entire month of April, we’re partnering with Surf Set Fitness, Salt Surf and the Surfrider Foundation to co-own a pop-up shop in an area that has become a NYC hot spot.
Chelsea Market hosts a menagerie of tastes, sites, and sounds and our “all things NYC surf” pop up shop is a glimpse into another NYC lifestyle long-lived, yet rarely known.
With east coast inspiration and NYC roots, Break→East’s line of simplistic yet edgy surf-inspired apparel has been gaining huge interest lately in publications such as NYC Urchin, shop-eat-surf-outdoor.com, Foam Magazine.com, and Thrillist.com.
Our line of surf apparel is the perfect compliment to Salt Surf, whose handmade surf boards are specifically designed for the sometimes epic, often unpredictable, waves from Rockaway to Montauk. And what better way to get your body surf ready than with Surf Set Fitness, who will be hosting classes in the space as well.
Maybe you’ve seen them on Good Morning America, The Wall Street Journal and Urban Daddy where their new, surf-inspired approach to working out has everyone talking.
Lastly, the Surfrider Foundation will also take part in the shop where, for only $37, you’ll be able to purchase a Surfrider membership and an exclusive, co-branded Break→East/Surfrider T-shirt. Who says Karma only shows on the inside? Look awesome while doing your part to protect our local beaches.
Peaked your interest? We thought so. Come out and see for yourself all we have to offer. You won’t be disappointed.
For more information, visit www.breakeast-surf.com.
