Shop Eat Surf Outdoor

Outdoor and Active Lifestyle Trends: 2025 Recap and 2026 Forecast

Jon Takao, WGSN’s director of sports and outdoor, Future Snoops’ Rachael Gentner, director of active and outdoor and Tamara Esquiliche, senior strategist of active, weigh in on the trends to...

M&A expected to heat up in 2026 for active outdoor market

Latest Posts

Surfing Stars to Appear at Surf Expo

Both current and former well-known professional surfers are hitting the Surf Expo show floor this week along with the buyers and brands attending.

News January 7, 2026

Experts Predict M&A Resurgence in 2026 for Active Outdoor Market

After several dormant years, the M&A market in the active outdoor space could be heating up in 2026 and 2027.

Executive Edition January 6, 2026

O5 Group Adds Dickies and Eddie Bauer to Licensing Portfolio

The licensee for Quiksilver and Billabong men’s and women’s in addition to other brands, is adding to its brand portfolio with two notable new licensing deals.

News January 5, 2026

AVID Builds a Retailer-First Future with Elastic

As AVID Sportswear enters its next chapter of growth, the brand is doubling down on what has always set it apart: strong partnerships that put retailers first. To make that…

January 6

GOA’s Gabe Maier on Specialty Retail Challenges and Opportunities in 2026

Grassroots Outdoor Alliance's president shares 2025 data collected from specialty retailers, and comments on margin compression, used gear growth and the outlook for 2026.

News January 5, 2026

Surf Expo Kicks Off Next Week With Lots of Brands, Buyers, Parties and Events

Running January 7-9 at the Orange County Convention Center, this show isn't just looking back at five decades of shaping careers and launching products—it's looking forward with a significantly expanded…

News January 2, 2026