Press Release:
REGISTRATION IS NOW OPEN FOR
SIMA’S VISUAL MERCHANDISING & RETAIL MARKETING BOOT CAMP
– Deadline to Register is Friday, April 20 –
* Register Online! www.regonline.com/visualmerchandisingbootcamp
ALISO VIEJO, Calif. (April 10, 2012) – Registration is now open for Visual Merchandising and Retail Marketing Boot Camp, presented by the Surf Industry Manufacturers Association (SIMA).
The event will be held on Wednesday, April 25, 2012, at the Ocean Institute in Dana Point, Calif. Visual Merchandising and Retail Marketing Boot Camp will take an in-depth look at technology and the evolution of the in-store experience.
“In-store marketing has become a driving force in supporting retailers and connecting action sports consumers with our brands, so the timing for this SIMA Boot Camp is ideal,” said Doug Palladini, SIMA President and Vans’ Vice President of Marketing.
“Learning from some of retail technology’s brightest minds on what the next generation of the action sports shop experience might look like is something brands and retailers of all sizes cannot afford to miss.”
Representatives from some of the leading creative agencies in the interactive retail landscape will share three case studies and interact in a candid panel discussion, sharing how they engage consumers in forming real brand relationships.
The three case study panelists have been featured at SXSW and include: Tim Austin / Chief Creative Officer, TPN; John Crooke / Vice President of Creative, PlayNetwork, and Jeff Whitney / Creative Director, JUXT Interactive.
In the ever-evolving world of retail, technology is now a key ingredient being used both in and out of stores to draw the consumers closer to identifying with the brands and products at retail.
Each panelist’s case study will detail the successes and challenges of holding onto the attention of consumers in the retail sector through the use of product display, smartphones and technology inside and outside the shop.
The half-day event will run from 8:30 a.m. to 11:30 a.m. and, in addition to the panel discussion and seminar, features a group breakfast and valuable networking time. All levels of employees from any department who would benefit from the panel discussion, seminar and industry networking time arehighly encouraged to report for duty.
Registration for Visual Merchandising and Retail Marketing Boot Camp is now open and the deadline to register is April 20, 2012. Register online by visiting www.regonline.com/visualmerchandisingbootcamp.
Pricing is $175 for SIMA members and $275 for non-SIMA members. Space is limited and on a first-come, first-served basis, with first priority given to SIMA members. There will be no refunds after April 20, 2012. For questions please contact Kelly Keenan, SIMA Event Coordinator, at Kelly@sima.com or 949.366.1164 x3.
In its fifth year, SIMA Boot Camps are educational and intimate seminars that aim to provide valuable business tips and tools to help SIMA member companies improve a variety of daily business operations.
The Boot Camp seminar topics change from Boot Camp to Boot Camp with the goal of reaching a variety of employees anddepartments within SIMA member companies. While all levels of employees are welcome, the 2012 SIMA Boot Camp curriculum has been specifically designed with the continued professional development of mid-level managers in mind.
Other Boot Camps offered in 2012 will include Product Innovation Boot Camp on June 12 and New Media Boot Camp on September 25. Both will be held at the Ocean Institute in Dana Point, Calif. Visit www.sima.com for more information and registration materials as they become available.
About SIMA
The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research.
In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 22 years, SIMA’s Environmental Fund has raised more than $5.8 million for environmental groups seeking to protect the world’s oceans, beaches and waves.
The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established in 2006 to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people. For more information on SIMA, please visit www.sima.com. Follow us at Twitter.com/SIMA_SURF.
