Press Release:
– Purchase Your Tickets at https://www.regonline.com/SIMAImageAwards –
ALISO VIEJO, Calif. (JANUARY 2, 2013) —The Surf Industry Manufacturers Association (SIMA) is proud to announce that tickets are now on sale for the SIMA Image Awards, which will honor the best of the surf industry from 2012. Tickets can be purchased by visiting https://www.regonline.com/SIMAImageAwards.
The highly anticipated awards ceremony will take place Thursday, February 7, 2013, at The Grove in Anaheim, Calif., and will be hosted by surf industry personality and icon Pat Parnell. The doors will open at 7:30 P.M. and all surf manufacturers, specialty retailers and surf fans are encouraged to gather their crew and come celebrate the best in the industry.
“The SIMA Image Awards is a night during which the progression of the surf industry is in plain view,” says Doug Palladini, SIMA President and VP of Marketing for Vans.
” More than 1,000 industry executives, surf shop retailers and surf fans will gather to honor innovative thinking and salute award winners. You won’t want to miss out on celebrating your favorite brands and being a part of one of the industry’s most entertaining annual events.”
Tickets will be sold on a first-come, first-served basis. Tables of 12 are on sale for $800 and include 12 tickets and a reserved table in the premier seating area. Tables of 6 are on sale for $400 and include six tickets and a reserved table in the premier seating area. Making the ceremony more affordable, the price of General Admission Tickets have decreased this year and are $25 per person.
Tickets are required for entry into the event and lost tickets will not be refunded. The deadline to secure reserved tables is February 1, 2013. There will be no refunds after February 1, 2013.
For more information or to purchase tickets, please visit www.sima.com. For questions, please contact SIMA Event & Communications Coordinator, Kelly Keenan at Kelly@sima.com or 949.366.1164 x3.
In its tenth year, the goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year. This year, companies will be recognized in the following 16 categories.
OVERALL AWARDS
Breakout Brand of the Year
Criteria: Recognizing the small- to mid-size men’s or women’s brand that experienced break out growth between January 1 and September 1, 2012. Consider surfboard, apparel, footwear, wetsuit and accessory brands that had a breakthrough year through product development and/or increased brand recognition and appeal. Nominated companies can be new or established brands, but must have annual U.S. sales of at least $1 million and no more than $20 million. (Previous winners of this category are no longer eligible for five years.)
Brixton
Lost
RAEN
Sun Bum
VSTR
Breakout Retailer of the Year
Criteria: Recognizing the specialty retailer with 15 U.S. brick and mortar doors or less that experienced success in 2012, between January 1 and September 1. Consider the specialty retailer that had a break out year in terms of sales and increased store recognition and appeal. (Previous winners of this category are no longer eligible for five years.)
Hanger 94, San Diego
Proof Lab, Mill Valley
The Room Surf Shop, Puerto Rico
Spyder, Hermosa Beach
Surf Ride, San Diego
MEN’S AWARDS
Men’s Apparel Brand of the Year
Criteria: Awarded to the men’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and September 1, 2012.
Billabong
Hurley
Quiksilver Waterman Collection
RVCA
Volcom
Men’s Boardshort of the Year
Criteria: Awarded to the boardshort product from Spring or Fall 2012 product lines (at retail between January 1 and September 1, 2012) that featured the most exciting design, appeal or innovation.
John John Signature Hyperfreak by O’Neill
Nanolater V4S by Volcom
Original Scallop Collection by Quiksilver
Phantom Fuse by Hurley
Recycler Series by Billabong
For more categories, please see page 2…
Men’s Marketing Campaign of the Year
Criteria: Awarded to the men’s apparel, footwear, wetsuit, hardgoods, accessory or media brand that produced the most creative marketing campaign in 2012. Consider men’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date between January 1 and September 1, 2012 (approx. the September or October issues of endemic magazines.)
“60 Years of Innovation” by O’Neill
“Archive Campaign” by Nixon
“Life’s Better in Boardshorts” by Billabong
“Phantom Fuse” by Hurley
“Pure FUNction – Kills Boredom Dead” by Volcom
Men’s Retailer of the Year
Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the men’s category between January 1 and September 1, 2012.
Froghouse, Newport Beach
Hansen’s, Encinitas
Huntington Surf & Sport, Huntington Beach
Jack’s Surfboards, Huntington Beach
Surf Ride, San Diego
WOMEN’S AWARDS
Women’s Apparel Brand of the Year
Criteria: Awarded to the women’s apparel brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and September 1, 2012.
Billabong
Insight
Quiksilver for girls
Roxy
Volcom
Women’s Marketing Campaign of the Year
Criteria: Awarded to the women’s apparel, swimwear, footwear, wetsuit, hardgoods, accessory and media brand that produced the most creative marketing campaign in 2012. Consider women’s brands that displayed a creative, cohesive and consistent brand message in print, digital and point-of-purchase materials. Campaign must have first appeared in consumer print publications with an on-sale date between January 1 and September 1, 2012 (approx. the September and October issues of endemic magazines.)
“#5STEPH” by Quiksilver for girls
“I’ll Go If You Go” by Billabong
“Let the Sea Set You Free” by Roxy
“My Bikini” by Rip Curl
“Volcom Brand Jeans Road-Tested” by Volcom
Women’s Swim Brand of the Year
Criteria: Awarded to the women’s swim brand that featured the most exciting designs, increased its brand appeal, and grew its business between January 1 and September 1, 2012.
Billabong
L*Space by Monica Wise
Rip Curl
Roxy
Volcom
Women’s Retailer of the Year
Criteria: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the women’s category between January 1 and September 1, 2012.
17th Street, Virginia Beach
Hanger 94, San Diego
Jack’s Surfboards, Huntington Beach
South Coast Wahine, San Diego
Surf Diva Boutique, La Jolla
For Product Awards, please see page 3…
PRODUCT AWARDS
Accessory Product of the Year
Criteria: Awarded to the accessory product from Spring or Fall 2012 product lines (at retail between January 1 and September 1, 2012) that featured the most exciting innovation, design or appeal. Accessory products such as watches, eyewear, headphones, socks and other accessories can be considered.
Captain Ahab by Electric Visual
Puppet Socks by Volcom
Pro by Sun Bum
Retina Revolutionaries! by VonZipper
Supertide Watch by Nixon
Environmental Product of the Year
Criteria: Awarded to the most exciting, appealing and/or innovative environmental surf product from Spring or Fall 2012 product lines (at retail between January 1 and September 1, 2012). Consider apparel, footwear, accessory, wetsuit, surfboard or any other surf-related product that was created to lessen the impact on the environment, whether through its manufacturing process, materials or usage of the product itself.
Bella Costas We Heart Collection by Reef
Recycler Boardshort Series by Billabong
H2O Tee by Hurley
Nexpa Pro by Vans
Reclaim V.Co-Logical Sandal by Volcom
Footwear Product of the Year
Criteria: Awarded to the footwear product from Spring or Fall 2012 product lines (at retail between January 1 and September 1, 2012) that featured the most exciting design, appeal or innovation.
Drop-In Heel by Olukai
Recliner Sandal by Volcom
RESRV Collection by Reef
Sidewalk Surfers by Sanuk
Van Doren Series by Vans
Hardgoods Accessory Product of the Year
Criteria: Awarded to the surf hardgood accessory product from Spring or Fall 2012 product lines (at retail between January 1 and September 1, 2012) that featured the most exciting innovation, design or appeal. Accessory products such as fins, leashes, boardbags, wetsuit accessories (heat vests, boots, etc.) and other hardgood accessories can beconsidered.
DNA Flex Mold Leash by Creatures of Leisure
Drylock Boot by Xcel
ILT Box by Futures
Neo Geo Boot by Quiksilver
Psychofreak ST Boot by O’Neill Wetsuits
Surfboard of the Year
Criteria: Awarded to the surfboard model from Spring or Fall 2012 product lines (at retail between January 1 and September 1, 2012) that featured the most exciting design, appeal or innovation.
Bali Single by Rusty Surfboards
Bottom Feeder by Lost
Bowl Series by Lib Tech
Neckbeard Squash by Channel Islands
Potatonator by Firewire
Wetsuit of the Year
Criteria: Awarded to the wetsuit from Spring or Fall 2012 product lines (at retail between January 1 and September 1, 2012) that featured the most exciting design, appeal or innovation.
Cypher Fuseflex by Quiksilver
Drylock Power Seam by Xcel
FLASHBOMB by Rip Curl
Psycho Series with TechnoButter by O’Neill Wetsuits
Surf Capsule by Billabong
All regular and board builder SIMA members were given the opportunity to enter their own companies or brands, and retailers, in any qualifying categories.These entries were then reviewed and voted upon by an industry panel of experts comprised of both manufacturers and retailers. The outcome of the panel vote determined the five nominees in each category. Winners are determined by a final vote open to all SIMA member companies, as well as specialty retailers. The final voting process has closed and the winners will be announced at the SIMA Image Awards ceremony on February 7, 2013.
A complete description of awards criteria, as well as a detailed explanation of the entry and voting processes and materials required can be found at www.simaimageawards.com.
About SIMA
The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 23 years, SIMA’s Environmental Fund has raised more than $6.2 million for environmental groups seeking to protect the world’s oceans, beaches and waves.
The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people. Since 2004 the SIMA Humanitarian Fund has raised and donated more than $1.58 million to surf-related non-profit humanitarian organizations. For more information regarding SIMA, please visit www.sima.com. Follow SIMA at Twitter.com/SIMA_SURF.
