Updated: More photos from a busy SIA

The once-a-year SIA trade show kicked off Thursday at the Denver Convention Center.

Despite the slow start to the snow season this year, many booths were busy with appointments and the atmosphere was more upbeat than last year, one of the worst snow seasons on record.

Shelby Stanger and I spent Thursday and Friday on the show floor and have many photos of the brand executives and retailers we saw above in our slide show.

We’ll have many interviews from the brand executives we met with at SIA in coming weeks.