Press release:
BURLINGTON, VT (October 10, 2013) With snow storms hitting the Northwest and riders already getting in their first turns, Burton invites everyone to come celebrate the start of the winter season this weekend with special in-store events at local shops around North America.
It all starts on October 12th in the US and on October 19th in Canada, when multiple Burton retailers will host winter launch events for the local snowboard community. Highlights of the events will include a first look at the new 2014 Burton winter line, free food, snacks, gifts with purchase, video screenings and more. And to add to the hype, Burton pro riders Kelly Clark, Kimmy Fasani, Arielle Gold, Cilka Sadar, Enni Rukajarvi, Ethan Deiss, Jussi Oksanen, Zak Hale, Mark Sollors, Mikey Rencz and more will drop by select stores throughout North America. In addition to all this, participating shops will host screenings of the first three episodes from Burton’s new, four-part web video series, Burton Presents – [Snowboarding].
And there’s more. At the launch events this month, riders who attend can get their hands on two amazing gifts with purchase. This first is a free pair of gloves when you buy a new 2014 Burton outerwear jacket and pant. And secondly, if you drop in on a complete hardgoods set-up (boards, boots and bindings) during a participating shop event, you’ll get a complimentary pair of anon. goggles. And since everyone loves giveaways, participating stores will also feature a ‘Roll the Dice and Win’ game, where riders can test their luck for the chance to win all kinds of free stuff.
Don’t miss out on your local shop’s Burton event this month. Check out a complete shop list at www.burton.com/welcometowinter, and stay tuned for more details about all things Burton 2014 with hashtag #BurtonWTW.
2014 Burton Winter Launch Events: US Participating Shop List
Dealer Name                                                              Location       Â
Ski Barn                                                                      Wayne, NJ    Â
Ski Bum                                                                      Glen Mills, PA          Â
CO Ski & Golf                                                             Aurora, CO    Â
Satellite                                                                      Boulder, CO  Â
Burton at Vail Lionshead                                               Vail, CO        Â
Salty Peaks                                                                Salt Lake City, UT     Â
Al’s Sporting Goods                                                     Logan, UT    Â
Wind Waves Wheels                                                    Grand Rapids, MI      Â
Texas Ski Ranch                                                         New Braunfels, TX    Â
Santa Rosa Ski and Sport                                            Santa Rosa, CA        Â
Snowboard Connection                                                 Seattle, WA  Â
US Outdoor                                                                 Portland, OR Â
Val Surf                                                                      Valley Village, CA    Â
Darkside                                                                     Killington, VT
Burton at Stratton                                                        Stratton Mountain, VT          Â
Backwoods                                                                 Auburn, ME  Â
Summit Twin Cities                                                     Lake Elmo, MN         Â
Windward Boardshop                                                   Chicago, IL   Â
*Ski Pro (on 10/19)Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Mesa, AZÂ Â Â Â Â Â Â
*Ski & Tennis Station: The Boardroom (10/19)Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Winston-Salem, NCÂ Â Â Â
**Surfside Sports (11/2)Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Costa Mesa, CAÂ Â Â Â Â Â Â Â Â
***Burton at Northstar (11/29)Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Truckee, CA
2014 Burton Winter Launch Events: Canada Participating Shop List
Ballistic                      St John’s, NL
Fathom                       Collingwood, ON
Alternative                   Rimouski, QC
Illusion                        Sherbrooke, QC
Burton Tremblant         Mont Tremblant, QC
Easy Rider                  Edmonton, AB
The Source                 Calgary, AB
Ski Cellar                    Calgary, AB
Unlimited                    Banff, AB
Outtabounds               Saskatoon, SK
The Boardroom            North Vancouver, BC
About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating ground-breaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, California, Canada and China. For more information, visit www.burton.com. Follow our line at facebook.com/burtonsnowboards and twitter.com/burtonsnowboard.
