Burlington, VT (May 3, 2021) Today, Burton is excited to announce the promotion of Elysa Walk, formerly SVP of Americas & International, to the company’s first Chief Business Officer. In Elysa’s new role, she will oversee the business done in all of Burton’s regional organizations, which includes direct-to-consumer and wholesale channels, regional marketing, finance and operations.
“After six years of successfully leading various elements of Burton’s regions, Elysa has truly earned her new position as Burton’s first Chief Business Officer,” says John Lacy, CEO of Burton. “With interest in outdoor activities at an all-time high and anticipated pent-up demand for resort travel next winter season, Elysa has the vision and drive to lead our regional teams to make the most out of the exciting opportunities on the horizon for Burton.”
As Chief Business Officer, Elysa will work with Burton’s regional teams in the Americas, Europe, Japan and Australia to further develop each region’s capabilities around digital and retailing. Her top focus will be on the needs of Burton customers, ensuring they have a great experience when they shop with Burton online and in stores. She’ll also work with the regions to enhance the retail experience, both in Burton’s own stores and its wholesale partners to ensure customers have the right information, the right product and a great experience when they shop for Burton in person. With a strong focus on customer insights and Burton’s ongoing digital transformation, Elysa and the regional teams will help drive the growth of the brand and a vibrant snowboard community.
“I am honored to receive the promotion to Burton’s Chief Business Officer,” said Elysa. “I am most excited about helping Burton becoming closer to our consumer around the world and strengthening our regional organizations, specifically in digital and retailing.”
About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and dedicated the rest of his life to snowboarding. Since its founding, Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the outdoors. As a sustainability leader within the outdoor and winter sports industries, Burton is the world’s first snowboard company to become a certified B Corporation®.
Privately held and owned by Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, Canada and China. For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burtonsnowboards on Instagram.
