Burlington, VT (February 23, 2016) Today, Burton is excited to announce promotions of several company veterans in its marketing and product departments. The promotions follow recent leadership changes that went into effect at the beginning of February, with Donna Carpenter becoming Burton’s CEO and John Lacy running point as Burton’s President.
First up in Marketing, current SVP of Marketing Anne-Marie Dacyshyn will become Burton’s first Chief Marketing Officer, reporting to John Lacy. In her elevated role, Anne-Marie will now oversee the marketing creative department in addition to brand, digital, events, public relations, athlete management, retail marketing and partnerships. As a part of this new structure, long-time Burton Creative Director Evan Rose has been promoted to VP of Creative Marketing, reporting directly to Anne-Marie. And industry and Burton veteran Randy Torcom will step up to the role of VP of Brand Marketing.
On the Product side, Chris Cunningham will join the ranks of the senior management team as VP of Global Product and will now lead all product categories in both softgoods and hardgoods. In his new role, Chris will continue to report to John Lacy. Additionally, the creative product team will now roll up under Chris’ leadership, with design directors from both hardgoods and softgoods also now reporting to Chris.
“For nearly 40 years, Burton has been driven by a relentless commitment to building best-in-class product backed by industry leading marketing,” stated John Lacy, President. “And as we set the company up for the next 40 years, our extreme focus on these critical hubs will not waver. Congrats to Anne-Marie, Chris and the rest of the team for stepping up to these important new roles.”
“Each of these leaders is a proven performer, and I’m confident they are up to the challenge to help lead us into the next chapter,” said Donna Carpenter, CEO. “Our senior team has never been more aligned, and while there is work ahead, we are poised and ready to take Burton forward to the next level.”
With this new structure, Burton’s long-time Chief Creative Officer Greg Dacyshyn will continue in his current role, reporting directly to Burton Founder & Chairman, Jake Burton. Greg will be 100% focused on the creative inspiration and creative direction across the company, which includes approving all creative that goes out the door, continuing to spearhead Burton’s leading-edge collaboration projects and ensuring that Jake’s vision permeates through everything Burton does.
About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating ground-breaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton CEO Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, California, Canada and China. For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burtonsnowboards on Instagram.
