SES is reporting live from the SIMA Image Awards tonight, where a crowd of about 800 is celebrating the brands whose work stood out from the pack in 2015.
The overwhelming theme of the night was Rip Curl’s domination, with the brand winning five of the six awards it was nominated for.
On the apparel side, Vissla and Amuse Society scored big wins, especially for brands that are so new to the market.
WOMEN’S MARKETING CAMPAIGN OF THE YEAR
Winner
* My Bikini Rip Curl *
Nominees
Amuse Society: Beach Vida Bling!
Billabong Women’s: A Bikini Kind of Life
O’Neill: Anna Sui for O’Neill
Stance: Rihanna x Stance
MEN’S MARKETING CAMPAIGN OF THE YEAR
Winner
*Roark Revival: Volume 9, Himalayan Halfway House*
Nominees
Billabong: Life’s Better in Boardshorts
Depactus: Where Land Meets Sea
Stance: Uncommon
Vissla: Creators & Innovators
FOOTWEAR PRODUCT OF THE YEAR
Winner
*Reef: Reef Rover with Swellular Technology*
Nominees
OluKai: Nui
Sanuk: Yoga Sling 2 Sandal
Vans: Blackball Hi/Lo
Volcom: Recliner
ACCESSORY PRODUCT OF THE YEAR
Winner
*Rip Curl: Search GPS*
Nominees
GoPro: Hero4 Session
Nixon: The Ultratide
Roark Revival: Roark x CRKT “The Drifter” pocket knife
Stance: Super Invisibles (Be Invisible)
HARDGOODS ACCESSORY PRODUCT OF THE YEAR
Winner
*Creatures of Leisure: SurfEars*
Nominees
Channel Islands Surfboards: Channel Islands Hex Cord
FCS: FCSII Connect Tool-less Longboard Fin
Pro-Lite: Smuggler Travel Bag
Xcel: Drylock TDC Boot
WETSUIT OF THE YEAR
Winner
*Rip Curl: Flash Bomb Zip Free*
Nominees
O’Neill: Psycho Series
Patagonia: R2 Yulex/Nexkin front zip full suit
Vissla: 7 Seas Wetsuit
Xcel: Drylock TDC
SURFBOARD OF THE YEAR
Winner
*Haydenshapes: Hypto Krypto*
Nominees
Channel Islands Surfboards: Rook 15
Firewire Surfboards: EVO
Rusty Surfboards: Sista Brotha
SUPERbrand: Clay Marzo Mad Cat
BOARDSHORT OF THE YEAR
Winner
*Rip Curl: Mirage MF Driven*
Nominees
Billabong: Lo Tides
O’Neill: HyperFreak
Vissla: Skeleton Coast
Volcom: Mod-Tech
ENVIRONMENTAL PRODUCT OF THE YEAR
Winner
*Patagonia: R2 Yulex/Nexkin front zip full suit*
Nominees
Billabong: Billabong Recycler Series
Firewire Surfboards: TimberTek technology
Mizu: G7
Vissla: Upcycled Coconut Boardshorts
SWIM BRAND OF THE YEAR
Winner
*Rip Curl*
Nominees
Beach Riot
Billabong Women’s
L*Space by Monica Wise
Seea
MEN’S APPAREL BRAND OF THE YEAR
Winner
*Vissla*
Nominees
Billabong
Depactus
RVCA
Volcom
WOMEN’S APPAREL BRAND OF THE YEAR
Winner
*Amuse Society*
Nominees
Billabong Women’s
O’Neill
Rip Curl
Roxy
BREAKOUT BRAND OF THE YEAR
Winner
*Roark Revival*
Nominees
Amuse Society
Depactus
Otis
Sun Bum
Other Honorees
SIMA also honored Suncoast Surf Shop in Treasure Island, Florida, with the 2016 Gold Wave Award to commemorate its 50 years in business and Sun Diego for being the top retail fundraiser in the StokesMe campaign, which raises money for the SIMA Humanitarian Fund.
