2015 SIMA IMAGE AWARDS NOMINEES ANNOUNCED
Winners to be Announced February 11, 2016 at The City National Grove of Anaheim
LAGUNA NIGUEL, Calif. (November 11, 2015) – The Surf Industry Manufacturers Association (SIMA) is proud to announce the nominees for the 2015 SIMA Image Awards, a program that strives to identify the surf industry’s most influential and innovative companies and recognize them for their efforts to advance and grow the industry over the past year. The nominees will be honored and winners announced at the SIMA Image Awards ceremony on February 11, 2016, at The City National Grove of Anaheim in Anaheim, CA.
In its thirteenth year, the SIMA Image Awards is the only awards program that gives the surf industry the opportunity to recognize their peers for their outstanding contributions to the industry. All Regular and Board Builder SIMA members were given the opportunity to enter their own brands and products for consideration in qualifying categories. These entries were then reviewed and voted upon by a nominating panel of experts comprised of both surf industry manufacturers and retailers. The outcome of the nominating panel votes determined the five final nominees in each category. Winners of these categories will be determined by a final vote open to all SIMA member companies, as well as specialty retailers. The main contact at each SIMA member company can expect information today via email for final voting.
This year, the following outstanding products and brands will be recognized as the nominees in the 13 SIMA Image Awards categories (nominees listed in alphabetical order):
2015 SIMA IMAGE AWARDS NOMINEES
OVERALL AWARD
Breakout Brand of the Year
AMUSE SOCIETY
DEPACTUS
OTIS
Roark Revival
Sun Bum
MEN’S AWARDS
Men’s Apparel Brand of the Year
Billabong
DEPACTUS
RVCA
Vissla
Volcom
Men’s Boardshort of the Year
Lo Tides by Billabong
HyperFreak by O’Neill
Mirage MF Driven by Rip Curl
Skeleton Coast by Vissla
Mod-Tech by Volcom
Men’s Marketing Campaign of the Year
Life’s Better In Boardshorts by Billabong
WHERE LAND MEETS SEA by DEPACTUS
Volume 9: “Himalayan Halfway House” by Roark Revival
Uncommon by Stance
Creators & Innovators by Vissla
WOMEN’S AWARDS
Women’s Apparel Brand of the Year
AMUSE SOCIETY
Billabong Women’s
O’Neill
Rip Curl
Roxy
Women’s Swim Brand of the Year
Beach Riot
Billabong Women’s
L*SPACE by Monica Wise
Rip Curl
Seea
Women’s Marketing Campaign of the Year
BEACH VIDA BLING! By AMUSE SOCIETY
A Bikini Kind of Life by Billabong Women’s
Anna Sui for O’Neill by O’Neill
MY BIKINI by Rip Curl
Rihanna x Stance by Stance
PRODUCT AWARDS
Accessory Product of the Year
HERO4 Session by GoPro
The Ultratide by Nixon
SearchGPS Watch by Rip Curl
Roark Revival X CRKT Collaboration “The Drifter” Pocket Knife by Roark Revival
Super Invisibles (Be Invisible) by Stance
Environmental Product of the Year
Billabong Recycler Series by Billabong
TimberTek technology by Firewire Surfboards
G7 by Mizu
R2 Yulex/Nexkin front zip full suit by Patagonia
Upcycled Coconut Boardshorts by Vissla
Footwear Product of the Year
Nui by OluKai
Reef Rover with Swellular Technology by Reef
Yoga Sling 2 Sandal by Sanuk
Blackball Hi/Lo by Vans
Recliner by Volcom
Hardgoods Accessory Product of the Year
CHANNEL ISLANDS HEX CORD by Channel Islands Surfboards
SurfEars by Creatures of Leisure
FCSII Connect Tool-less Longboard Fin by FCS
Smuggler Travel Bag by Pro-Lite
Drylock TDC Boot by Xcel
Surfboard of the Year
ROOK 15 by Channel Islands Surfboards
EVO by Firewire Surfboards
Hypto Krypto by Haydenshapes
SISTA BROTHA by Rusty Surfboards
Clay Marzo “Mad Cat” by SUPERbrand
Wetsuit of the Year
Psycho Series by O’Neill
R2 Yulex/Nexkin front zip full suit by Patagonia
Flash Bomb Zip Free by Rip Curl
7 Seas Wetsuit by Vissla
Drylock TDC by Xcel
A complete description of awards criteria, as well as a detailed explanation of the entry and voting processes can be found at https://sima.com/sima-image-awards/. The winners will be announced at the SIMA Image Awards ceremony on February 11, 2016 at The City National Grove of Anaheim in Anaheim, CA. The ceremony is open to the public and tickets will go on sale in January.
About SIMA
The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 25 years, SIMA’s Environmental Fund has raised more than $7 million for environmental groups seeking to protect the world’s oceans, beaches and waves. The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established in to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people. Since 2004 the SIMA Humanitarian Fund has raised and donated more than $1.7 million to surf-related non-profit organizations. For more information regarding SIMA, please visit www.sima.com.
