Key Takeaways:
- Jetty has added five regional sales representatives and agencies across the U.S., covering territories from Southern California to the Caribbean, beginning in fall 2025 and continuing into 2026.
- Surf industry veteran Paul Harvey, recently named senior director of wholesale sales, is leading the build-out, with co-founder Cory Higgins shifting focus to brand and growth strategy.
- Jetty has also expanded internationally through a new partnership with HOFF Distribution, a Bayonne, France-based boardsports and outdoor distributor, to represent the brand across Europe.
Jetty has overhauled its wholesale sales organization, adding a roster of experienced regional representatives. including the Bouchard Group in Florida and Southern California veteran Jimmy Schulte, as the Manahawkin, N.J.-based coastal lifestyle brand pushes for accelerated growth across surf, specialty, and resort retail channels.
The expansion, which began in fall 2025 and has continued into 2026, builds on the brand’s earlier hire of surf industry veteran Paul Harvey as senior director of wholesale sales. Harvey, who previously served as vice president of sales at both O’Neill and Rip Curl, is leading the rep team and driving wholesale revenue goals. With Harvey in that role, co-founder Cory Higgins is shifting his focus toward brand and growth strategy.
“We’ve spent a lot of time getting the right people in the right seats,” Harvey said in a statement. “Jetty has always had a strong product and a great story to tell, now we have the team on the ground to tell it at scale. These are reps who are respected in their markets, who have real relationships, and who genuinely believe in what this brand stands for. That alignment is everything.”
Jetty’s New Wholesale Sales Rep Force
The new additions cover key territories across the country:
- Laura McCown – TALO Region (Texas, Arkansas, Louisiana, Oklahoma): McCown brings established retail relationships and experience in the Gulf and South-Central surf and specialty market, a region the brand describes as historically underpenetrated for East Coast labels.
- Jimmy Schulte – Southern California: Schulte brings more than 20 years of industry experience managing multi-brand, multi-state territories across the action sports and lifestyle space. A multiple-time Rep of the Year, he has cultivated relationships with accounts ranging from core specialty shops to major department store chains.
- Austin Olivares – Central California: A 15-plus-year outside sales veteran, Olivares covers territory spanning the South Bay through Paso Robles, the High Desert, Inland Empire, and into Arizona and Las Vegas. He was named Rep of the Year during his tenure with Metal Mulisha.
- Team Beach Sales – Mid-Atlantic: The Virginia Beach-based agency, founded more than 30 years ago by Brad Beach and now led by Elliot McCallister and Hillary Hedrick, operates a showroom steps from retailers including WRV, 17th Street Surf Shop, and Quiet Storm.
- The Bouchard Group – Florida, Georgia and the Caribbean: Husband-and-wife team Scott “Butchie” and Erin Bouchard bring more than 30 years of combined industry experience in the territory, with including with Billabong, RVCA, Melin, and I-Sea.
Jetty also announced a new European distribution partnership with HOFF Distribution, a Bayonne, France-based boardsports and outdoor distributor that will represent the brand through its network of lifestyle and action sports retailers across Europe.
Founded in 2003, Jetty is a certified B-Corporation that sells surf, skate, fishing, and outdoor lifestyle apparel for men, women, and kids.
