Key Takeaways:
- Kate Walker joins Shop Eat Surf Outdoor (SESO) as its new lead sales executive and Associate Publisher, bringing more than 13 years of media sales experience.
- Walker also leads sales for sister brand Retail TouchPoints, a role that opens the door to cross-brand advertising opportunities.
- Her background includes senior sales roles at Fairchild Media, Bustle Digital Group, and Informa.
Shop Eat Surf Outdoor (SESO) has named Kate Walker as its new lead sales executive and Associate Publisher, adding a media sales veteran with more than 13 years of experience across B2B and retail publishing to the brand’s team.
Walker currently serves as Associate Publisher at Retail TouchPoints, SESO’s sister brand at Forge (formerly Emerald). Retail TouchPoints is an online publishing network reaching more than 70,000 retail executives with content on customer experience across marketing, merchandising, store operations, IT, and supply chain. She will lead sales for both publications.
Walker spent eight years at Fairchild Media, where she steered advertising and sponsorship initiatives for B2B brands including Women’s Wear Daily, Footwear News, Sourcing Journal, and Beauty Inc. She has also held senior media roles at Bustle Digital Group and Informa.
Walker is planning to use her experience developing creative packages and sponsorship solutions to help companies tap into SESO’s highly engaged audience of decision makers in the active lifestyle space.
“I’m excited to bring my experience in retail and B2B media sales to SESO’s advertising partners,” Walker said. “There’s a lot of overlap between the active lifestyle and retail audiences we serve, and I’m looking forward to building on that with SESO’s team.”
Tiffany Montgomery, founder at Shop Eat Surf Outdoor and Group Director of Content and Editorial for Sports and Retail at Forge, also oversees editorial direction for Retail TouchPoints. She said Walker’s dual role across SESO and Retail TouchPoints creates new opportunities for advertisers on both brands.
“Kate’s experience across retail and B2B media makes her a strong fit for our sales team,” Montgomery said. “Now that she’s leading sales on both SESO and Retail TouchPoints, and I’m overseeing editorial for both brands, we can align our editorial and sales efforts to offer more value for our readers and advertisers alike.”
