We are reporting live from the SIMA Awards at the Observatory in Santa Ana.
The house was fairly full despite the coronavirus concern, and the crowd seemed upbeat. There were several winners that weren’t at the awards, however, and made acceptance speeches via video.
No one brand dominated the night, and awards were spread around for the most part.
Some notable winners: Roark won Men’s Apparel Brand of the Year, Vissla won for Men’s Marketing Campaign of the Year, Billabong Women’s won both for Swim and Women’s Apparel, and Salty Crew won Breakout Brand of the Year.
ACCESSORY PRODUCT OF THE YEAR
Winner: Surfline
Finalists:
FinPuller by FinPuller
Search GPS2 Watch by Rip Curl
Surf Sessions by Surfline
Surf Boot Mid by Vans
The 4ocean Bracelet by 4ocean
WOMEN’S MARKETING CAMPAIGN OF THE YEAR
Winner: Rip Curl
Finalists:
Sincerely Jules, A Bikini Kind of Life by Billabong Women’s
Grit Meets Grace by O’Neill Women’s
Cushion Bounce Collection by Reef
My Bikini by Rip Curl
Make Waves Move Mountains by ROXY
CONSUMER MEDIA FEATURE OF THE YEAR
Winner: Stab
Finalists:
Once Upon a Time in New Zealand by BeachGrit
The Pick Up by Stab Magazine
Handmade 2 by SURFER
RETAILER OF THE YEAR – INLAND AMERICA
Winner: BC Surf & Sport
Finalists:
BC Surf & Sport (Denver CO)
Benjamin Surf n Skate (Corpus Christi TX)
Tyler’s (Fort Worth TX)
MEN’S MARKETING CAMPAIGN OF THE YEAR
Winner: Vissla
Finalists:
Generations of Quiksilver by Quiksilver
Cushion Bounce Collection by Reef
Vol 17: Scotland “Songs of the Scuttled” by Roark
Outside the Lines by Vans
Rising Seas by Vissla
FOOTWEAR PRODUCT OF THE YEAR
Winner: Vans
Finalists:
Alapa Li by Olukai
Rivi Slide by Quiksilver
Cushion Bounce Collection by Reef
Pair O Dice by Sanuk
UltraRange Hi DL MTE by Vans
EYEWEAR PRODUCT OF THE YEAR
Winner: Electric
Finalists:
Sampan by Costa Sunglasses
Rob Machado Resin Collection by Dragon
JJF12 by Electric
OMAR by Otis Eyewear
RETAILER OF THE YEAR – HAWAII
Winner: T&C Surf Designs
Finalists:
HIC/AM Surf (Ala Moana, HI)
Hi-Tech Surf Sports (Kahului, HI)
T&C Surf Designs (Ala Moana, HI)
WETSUIT OF THE YEAR
Winner: Xcel
Finalists:
Hyperfreak Series by O’Neill
Flashbomb Heat Seeker by Rip Curl
7 Seas Wetsuit Collection by Sisstrevolution
7 Seas Wetsuit Collection by Vissla
Infiniti LTD by XCEL Wetsuits
ALTERNATIVE SURFBOARD MODEL OF THE YEAR
Winner: Slater Designs
Finalists:
Seaside by Firewire Surfboards
Black Baron by JS Industries
Astro Pop by Pyzel
419Fish by Rusty Surfboards
Cymatic by Slater Designs
MEN’S BOARDSHORT BRAND OF THE YEAR
Winner: Billabong
Finalists:
Billabong
O’Neill
Roark
RVCA
Vissla
RETAILER OF THE YEAR – EAST COAST
Winner: Island Water Sports
Finalists:
17th Street Surf Shop (Virginia Beach VA)
BC Surf & Sport (Fort Lauderdale FL)
Cinnamon Rainbows Surf Co. (Hampton NH)
Heritage Surf & Sport (Ocean City NJ)
Island Water Sports (Deerfield Beach FL)
ENVIRONMENTAL PRODUCT OF THE YEAR
Winner: 4ocean
Finalists:
Billabong Recycler by Billabong
Men’s & Women’s Yulex Wetsuits by Patagonia
Algae Traction by Slater Designs
Upcycled Coconut Boardshort Collection by Vissla
The 4ocean Bracelet by 4ocean
PERFORMANCE SHORTBOARD OF THE YEAR
Winner: Pyzel
Finalists:
Monsta Box Hyfi by JS Industries
Shadow by Pyzel
The Blade by Rusty Surfboards
FRK by Slater Designs
Disco Inferno by Surftech x Sharp Eye
RETAILER OF THE YEAR – WEST COAST
Winner: Hansen’s
Finalists:
Hansen Surfboards (Encinitas CA)
Huntington Surf & Sport (Huntington Beach CA)
Jack’s Surfboards (Huntington Beach CA)
Spyder Surf (Hermosa Beach CA)
Val Surf (Valley Village CA)
WOMEN’S SWIM BRAND OF THE YEAR
Winner: Billabong
Finalists:
Billabong Women’s
O’Neill Women’s
Rip Curl Swim
ROXY SISTER Collection
Seea
MEN’S APPAREL BRAND OF THE YEAR
Winner: Roark
Finalists:
Billabong
Roark
RVCA
Salty Crew
Vissla
WOMEN’S APPAREL BRAND OF THE YEAR
Winner: Billabong Women’s
Finalists:
Billabong Women’s
O’Neill Women’s
Rip Curl
Sisstrevolution
BREAKOUT BRAND OF THE YEAR
Winner: Salty Crew
Finalists:
Buell Wetsuits
Otis Eyewear
Salty Crew
Simbi
Sisstrevolution
